From the beginning, it’s been about much more than cable ends.It’s about making your mechanical world more fun, natural, and familiar, not sharp and impeding. At a local level, we are connecting the worlds of engineering and ecology to make our community more rich and resilient. What better vessel for that than a bicycle?
Putting this concept in motion goes far beyond a “Made in USA” label. We collaborate with creative, utilitarian and environmentally minded businesses that often extend outside the bike industry. The folks at Camp&goslow shear sheep and make beautiful, wood fired pottery. Bow Hill Blueberries, well - their blueberries are top notch, and we recommend a ride to their farm! This brings something new to all of our customers. Seasoned riders see their surroundings in a new way. Everyone feels enabled to repair, carry, and ride with more freedom.
Our Community
We wouldn't be who we are today without support and help from these talented creators.
Dan Stranahan (Founder)
Dan is a lifelong rider, professional tinkerer and visual storyteller based in the Pacific Northwest. He has designed programs for his local bicycle co-op, contributes to regional route development like Orogenesis and The Olympic 420, and is often found modifying his bikes and gear to ride into the unexpected.
Ezra Ranz
Ezra Ranz
Farmer EZ aka @bleubcycle and co-owner of Bow Hill Blueberries believes the bicycle is a human force multiplier, a rideable statement of ethics and an heirloom quality bicycle is a treasure that will live multiple useful lives.
As a lifelong rider, Cargo enthusiast and farm maintenance guru Ezra knows lasting utility. He brings a keen eye to tool design, and is always finding ways to create the perfect tool light enough to fit in his pockets around the farm, yet versatile enough to fix most things on it.
Daniel & Karla
Daniel & Karla
Karla and Daniel are from the Mexican state of Sonora, and like going on biking adventures on their gravel and mountain bikes. Purveyors of scenic rides through some of the most remote corners of Mexico, their experience has shaped the resilience and adaptability of what we make. Currently sponsored by the brand Esker Cycles, Karla and Dani are also co-organizers of the fundraising and adventure cycling event Ruta Del Jefe.
Adam Hale
Adam Hale
Adam Hale is the master mechanic heading up Deschutes River Cyclery, a longtime route creator, and trail steward of the Olympic Peninsula. He is 6'4" and rides fast and far - If a product of ours has a weak spot, it's likely Adam will break it! To that end, Adam has been a source of real-world testing, feedback and inspiration since the day we started.
